1987 Ford Brochure: Photo (c) Terri Lynn Coop |
I like collecting advertising. The longer you read this blog
and my car memorabilia collecting site you'll see that I talk about it quite a
bit.
To me, advertising often captures the essence of both the
item and the era. It also gives me clues about memorabilia and helps me
identify mystery items (That came in blue? Who knew?) Often overlooked by
collectors and pickers at auctions and estate sales, a patient and persistent
shopper can come away with boxes or bags of ephemera full of surprises.
I became a collector of vintage police car
advertising by accident. I was at an estate auction for a man who had been the
police chief of a small town in the 1980s and 1990s and was, frankly, a
hoarder. The sheer volume of boxes that came out of that small house was
staggering. The entire front yard and back yard was covered in boxes of books,
paper, model trains, and all manner of household goods.
Most of the buyers were there for the trains, so I was left
virtually alone to pick through the boxes of paper. Before long, I started
turning up all sorts of advertising and paperwork from his days as police
chief. I found equipment catalogs, weapon catalogs, and an entire expanding
file full of brochures for police cars, motorcycles, and ambulances.
The brochures are amazing, each a full-color capsule ofautomotive and law enforcement technology and history.
While bidding was hot for the trains, I stood by and quietly
picked up most of the police paper for $1 - $2 per box. Also about a half
pallet of vintage SEARS catalogs, but that is a story for another day. Auctions
require feet of iron, nerves of steel, and a poker face worthy of Vegas.
However, they are a great way to add to and expand a collection.
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